On Organic Beer and Brewing

We are about to release our first ever “organic beer” under our Oxford brand – the entire line is being relabeled Oxford Organic Ales – sometime in mid March if all goes well.  I have been often asked what does this “organic” beer thing really mean?

First off, in order for any product to use the term “organic” in its name it must be certified by an accredited governmental organization – usually the state Department of Agriculture.  Our certification comes from the Maryland department.

The certifying agency does a thorough examination of the manufacturing process, verifies that the raw materials used have also been certified, and details the correct handling procedures to maintain organic status throughout the manufacturing process.  The agency will also reexamine the facility and product on an annual basis to verify that everything remains compliant.

As for the raw materials used – agricultural products must be produced without any artificial fertilizers, pesticides or chemicals.  The fields/orchards need to have been compliant with these standards for a period of at least three years. This probably means the producers are smaller, privately owned farm operations that have a serious commitment to producing these kinds of agricultural products.

In order for a product to be labeled “organic” it must contain at least 95% certified organic raw materials.  The balance can be non-certified if the ingredient is not commercially available in organic form.  Anything under 95% and above 70% organic raw materials can be labeled “made with organic (specified ingredients).”

As you can see the standards are very stringent.  But will the (in our case) beers taste any different?  Probably not.  So what’s the point?

It depends on your perspective, but I happen to like the idea of sustainable, chemical free farming.  I think it is good for the environment, and good for the economy.  By committing a part of our production to this type of product, we are committing to support the small farmers who grow these crops. And I think there is a fairly strong spiritual bond between those of us who make beer by hand in small batches, and those of us who grow crops by hand, in small batches.  We are both trying to make the purest, most natural products we can.  In of itself, that is enough of a reason for me to launch this new product line - there is just something “right” about it.  However, you have to make the decision for yourself – these products do cost a bit more to make and are definitely a bit more expensive of the shelf.

I do not know if this move will be commercially viable or not – I hope so, but only time will tell.  However, one of the greatest pleasures in running a small business is that sometimes – to paraphrase a mega shoe company - you can just do it.  And so we are, and I hope you enjoy it.